Revenue growth can be a challenge...
Revenue growth can be a challenge...
We help companies grow. We do this by putting them on a well-planned and practical path that leads them to their revenue and profitability objectives. We get meaningful results by applying decades of commercial expertise and critical thought to every project, so that achieving the stated objectives is the logical outcome.
MarketWise is focused solely on growth. From finding new market opportunities, to developing new offerings, to competing more effectively, to expanding to new geographies and much more, MarketWise drives the strategies that work, based on many years of practical experience, in a variety of industries, selling to all types of customers.
While other firms can assist with research, strategy and even execution, MarketWise is unique, in that it's made up of project teams that have successfully run significant growth initiatives within other companies, many times; and they've succeeded. With MarketWise, you get seasoned, best-in-class commercialization experts who have dedicated their careers to experimenting, learning and then applying those lessons to drive revenue growth. They're known as the MarketWise Network of Experts™.
Careful market research, if designed and executed well, leads to valuable insights that can be analyzed to determine interest levels, the priority of features, price sensitivity, messaging that resonates, the validity of assumptions, the size of the market and the factors that determine whether customers will actually purchase.
McKinsey states that companies using market research to guide decision-making are 3 times more likely to achieve above-average revenue growth by aligning their strategies with market needs, optimizing product offerings, and effectively targeting customers.
Strategy starts with the company's mission (its "purpose") and vision (its "journey"), followed by 3-5 year objectives, which should be based to a large extent on the organization's growth aspirations. From there, the annual strategic imperatives, the project/product/marketing plans and the operating plan can be built, in support of the company's objectives. Unbiased market research is used to test assumptions and validate the plan throughout the process. Additional components of the plan include a review of the previous strategic plan, a current situation analysis, a SWOT exercise, a view of the competitive landscape, a study of macro trends and an economic review.
Research from Bain & Company highlights that organizations with a rigorous strategic planning process are 70% more likely to be among the fastest-growing companies in their industry.
The best research and strategy don't matter unless execution as close to flawless as possible is put into place. To accomplish this, the objectives need to be clear and completely transparent to everyone expected to play a role. From there, an annual operating plan that can be broken into monthly objectives is critical. Each member of the team should have responsibility for their objectives and progress should be reviewed regularly (monthly), in a structured, disciplined way.
As challenges present themselves, the strategy team should utilize a solid problem-solving process to determine root cause and to put an action plan that will resolve whatever is blocking progress into place. Sometimes, the challenges relate to a lack of expertise or capacity, which is when bringing consulting resources in can make sense.
PwC concludes that companies with strong execution capabilities are 2.2 times more likely to outperform their peers in terms of profitability, because they ensure alignment between strategic objectives, operational processes, and performance management systems.
"Mike's proficiency in rigorous research, strategic development and precise execution is truly exceptional. I witnessed firsthand Mike's remarkable aptitude for rolling up his sleeves and immersing himself in the nitty-gritty of business operations, effectively driving growth and efficiency. He has a proven track record in both expanding and retaining business, showcasing a unique blend of new business focus and client retention strategies. Mike is one of the most ethical, diligent, trustworthy and reliable leaders I have worked with." - Ramsey Hashem, CEO
Most engagements start with an in-depth, cross-functional assessment of growth readiness within the client's organization. This is a discovery process, with the intent of understanding the current growth strategy, what is known and not known about the market, to what extent there's a process in place to manage the product development roadmap, how capable the organization is at executing strategy and finally, how well-organized and action-oriented the go-to-market effort is.
Once the assessment is complete, findings and recommendations are presented to the client, followed by a discussion of which projects should be chartered and in what order; or whether a fractional role should be considered.
If you'd like an idea of where your organization stands today, take the quick view survey on the Assessment page.
First, thank you for your interest in MarketWise. We truly appreciate the chance to talk with you about your growth initiatives and we look forward to working with you to help you achieve your objectives. Growth is what we're passionate about and it's why we do what we do.
I wanted to take a moment to talk about how important the client relationship is to us. We are committed to the highest standards of professionalism, great communication and stellar results. We know this leads to high levels of client satisfaction, repeat business and referrals, which we of course love; but more than anything, our approach is based on wanting to: 1) always do the right thing, 2) collaborate closely with our clients and partners, 3) deliver projects that get results and 4) enable the best customer experience possible.
With the above values in mind, please reach out to me directly with any suggestions you may have. Like any great company, we’re always looking for ways to continuously improve. mikeh@marketwiseadvising.com.
- Mike Haldane
MarketWise Brochure (pdf)
DownloadThe MarketWise dba is the property of MarketWise Advising, LLC. All content, logos and trademarks are the property of their respective owners, including MarketWise Advising, LLC. Copyright © 2024. All rights reserved. Terms and conditions of sale are located here.
MarketWise is a registered supplier to the U.S. federal government. CAGE code: 9VUA5.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.